I specialise in proactive PR for the travel industry as well as crisis and issues planning and message development. I am an experienced PR professional who provides value for money consultancy to clients.
Whether you are looking for an annual PR plan that drives regular and valuable media coverage to meet your business objectives or a one off project to launch a new hotel, destination or itinerary, I can help your travel business to thrive.
Services include:
• strategic planning
• press office management
• media relations
• social media management
• crisis and issues management
• product launches
• creative copywriting
• press trip arrangement and hosting
• internal communications
• event management
• evaluation
I can help your business prepare for a crisis. If you have an immediate need for support handling an issue I can work with you to develop the messaging to help protect your business’ reputation.
Services include:
• crisis and issues counsel
• review of existing crisis communications plan
• development of a new crisis communications plan
• risk assessments
• message development
• statement and Q&A preparation
• coaching spokespeople
• crisis and issues media relations
I have 15 years’ experience managing proactive and reactive communications for businesses both big and small. I have worked in-house at a leading UK tour operator for five years, as well as eight years within PR agencies including an agency in the global top 20.
I am a crisis and issues management specialist with a passion for travel PR. This combination of skills and experience allows me to find opportunities for a travel business to maximise positive media coverage whilst minimising the impact on its hard earned reputation if it faces a crisis.
Over the years I have managed proactive communications as well as crises and issues in sectors including travel, food and drink, healthcare, IT and manufacturing.
If you are looking for proactive PR support either for a short term project or long term retainer, or need help with an emerging issue please get in touch.
chloe@cloverpr.co.uk